E-Commerce Syllabus
A complete syllabus overview for the BBA E-Commerce course, covering course rationale, learning outcomes, teaching strategy, program mapping, detailed content outline, and recommended references in a mobile-friendly format.
Course Synopsis
This course introduces students to the basic tools of internet-based business in today’s economy. It covers the history of e-commerce, website design, stock and price control, security, law and e-commerce, data mining, mobile commerce, and practical e-commerce applications for business.
Learning Outcome 1
Explain business technologies, standards, and processes involved in implementing e-commerce.
Learning Outcome 2
Apply advanced uses of information technology in business activities and identify internet-based business opportunities.
Learning Outcome 3
Develop simple e-commerce applications for business areas with potential commercialization value.
| Area | Details |
|---|---|
| Rationale | Students will understand the basic tools and practices of internet-based business in today’s economy. |
| Mode of Delivery | Lecture, tutorial, group or individual assignment, and discussion. |
| Teaching Strategy | Lectures, presentations, demonstrations, group discussion, critique sessions, case studies, research, and project work. |
| Main Reference | Electronic Commerce: A Manager Guide by Ravi Kalakota and A. B. Whinston, Addison Wesley, 1999. |
Program Focus
The syllabus is designed to help students understand online communities, e-commerce strategies for competitive advantage, legal and ethical concerns, tax issues, and the hardware, software, and security foundations behind digital business.
Course Content Outline
- Concept of e-commerce
- E-commerce terminologies and fundamentals
- Advantages and disadvantages of e-commerce
- Types and environment of e-commerce
- Benefits and limitations of e-commerce and m-commerce
- Development of telegraph, mail orders, call centres, EDI, and web businesses
- Network economy and real versus virtual networks
- Economies of scale, Metcalfe’s Law, enterprise model, and cost model
- Basic concepts and types of data to be interchanged
- EDI versus e-mail
- Benefits, working process, and applications of EDI
- Security, privacy issues, and EDI for e-commerce
- Introduction to the information superhighway (I-Way)
- Components of the I-Way
- Internet, intranet, extranet, and software agents
- ADSL, Wi-Fi, wide area wireless, UMTS (3G), LTE (4G), and Bluetooth
- Data and message security
- Reasons for security in network communication
- Firewalls, antivirus, and cryptography
- Digital signature, digital certificate, SSL, VPN, and SET
- Types of electronic payment systems
- Digital token-based e-payment systems
- Smart cards and credit card-based payment systems
- Risk factors in electronic payment systems
- Traditional marketing and online marketing
- Internet marketing versus offline marketing
- Tools for online marketing and e-advertisement
- Browsing behavior and model of an online video store
- Consumer-oriented applications
- Mercantile process and models
- Producer and consumer perspectives
- Customer relationship management, conversion, and retention
- Contract and tort
- Copyright, binding effect, liability, and regulation
- IP registration and data protection
- Distance selling rules and digital signatures
- Traffic analysis and search engines
- Dynamic pricing model
- Traditional media integration
- Problems in network marketing and selling internationally
| SLT Component | Hours |
|---|---|
| Lecture | 48 |
| Tutorial | 32 |
| ILT | 34 |
| Total | 114 |
| Examination / Other | 6 |
Program Aims
- Online communities
- E-commerce strategies for competitive advantage
- Legal, ethical, and tax issues
- Hardware, software, and security issues
Additional References
- Paul Timmers, Electronic Commerce, Wiley, 2000
- David Whiteley, E-Commerce Strategy, Technologies and Applications, 2000
- Rayport and Jaworski, E-Commerce, 2001
Source Note
The original PDF shows Topic 7 with an inconsistent total. This version uses the corrected total of 11 hours because 4 + 3 + 4 equals 11.
Recommended References
- Kalakota, Ravi, and A. B. Whinston. Electronic Commerce: A Manager Guide. Addison Wesley, 1999.
- Paul Timmers. Electronic Commerce. Wiley, 2000. ISBN: 0471720291.
- David Whiteley. E-Commerce Strategy, Technologies and Applications. McGraw-Hill International Editions, 2000.
- Jeffrey F. Rayport and Bernard J. Jaworski. E-Commerce. McGraw-Hill International Editions, 2001.
- P. T. Joseph. E-Commerce: A Managerial Perspective. PHI, 2002. ISBN: 81-203-2089-1.
- Dave Chaffey. E-Business and E-Commerce Management. Prentice Hall, fourth edition or higher.